Planning Permission Tricks #2: Whack-a-Mole Technique
Following from the last post we now look at another, similar way that developers alter their unpopular plans to give the illusion that concessions have been made. In this case we have the mind-bogglingly insensitive and worryingly foolish plan to build five staggeringly tall tower blocks in close proximity to each other over the Queensmere shopping centre (see this post for a depressing reminder of how this part of town has changed over the years). The initial plans were so ridiculous they seemed like a joke, and even Slough Borough Council, which is usually ready to green-light any hideous plan, complained about it, with councillors describing it variously as looking like “three UFOs” and a “mooning bottom”.
Like the aforementioned door-in-the-face technique, the planners had originally asked for a lot more– over 900 flats in total– but this had been reduced to over 670 in the early negotiations; again, the question should have been over whether the entire project was wise at all rather than the eventual number of flats. Then, at the stage of negotiation pictured above, they used the Whack-a-Mole technique: if complaints are raised about the height of your proposed towers, simply lower the tallest one while simultaneously raising the others, meaning that like the arcade game no sooner have you pushed one mole down in one place then another rises elsewhere. The first picture shows ‘before’, the second picture shows ‘after’: the plan has altered, but no great concession has been made, the project still takes up just as much space as it did before, and precious profit is conserved.
What you also see in the second picture is the new, utterly superfluous and face-palmingly ugly entrance to the Queensmere shopping centre; it seems the designers have augmented it either out of spite at having had to change their precious plans, or in an attempt to make the first tower seem less intimidating from the High Street by literally blocking all view of it. Like so much of Slough’s recent development it is grey, squared, featureless and cynical, playing perfectly into the expected image of Slough as a hopelessly mundane, soulless, functional business-home not worthy of warmth, wit, character or friendliness; these new developments fall on the Slough pedestrian like a boot on top of an ant, and are equally merciless. Its total lack of texture mirrors the grey paving slab desert before it (the refurbed Mackenzie “Square”) in a duet that adds to the cold, boring, unwelcoming feel of the New Slough. Councillors described this bit as looking like ‘silver duct tape stuck over the top of the towers’, but approved the plan anyway.
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